Pioneer Woman & ChicWrap — A Brand Success Story
In early 2016, The Pioneer Woman featured ChicWrap on her Food Network television show. After the episode aired, The Pioneer Woman team contacted us after receiving hundreds of calls from customers asking where they could purchase the plastic wrap dispenser.
This led The Pioneer Woman to offer ChicWrap on her website, where it quickly gained success. She later promoted ChicWrap to her followers through her blog, and the brand became a premier product at The Pioneer Woman Mercantile in Pawhuska, Oklahoma.
The success ultimately led The Pioneer Woman to create three private-label versions of ChicWrap, which she continues to sell today.
Having a leading chef use ChicWrap on national television, followed by strong customer demand, website sales, retail placement, and private-label products, is a tremendous endorsement of the ChicWrap brand and a real feather in our cap.
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